B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other truths regarding modern-day B2B advertising. We discuss exactly how the buying journey is currently entirely fragmented as well as the manner in which community building can aid marketing experts take back contr… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths regarding contemporary B2B advertising and marketing. We discuss how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketers retake con… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and various other facts concerning modern-day B2B advertising and marketing. We review just how the acquiring trip is currently totally fragmented and the way that community structure can aid marketing experts take back control of… Read More